Webflow vs. Wix: Why Webflow Takes the Crown (2024)

Discover why Webflow outshines Wix in website building. From ease of use to SEO, find out how Zanger Digital can help you migrate seamlessly.
Zachary Zanger
Zachary Zanger
CEO & Creative Director
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7 Minute Read
Webflow vs. Wix: Why Webflow Takes the Crown (2024)
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In an age where digital presence can make or break a business, choosing a website builder is crucial. The battle for supremacy in the world of web design has been largely fought between two giants: Webflow and Wix.

In this article, we will delve into the intricacies of these platforms, but before we do that, let's understand why selecting the right website builder is more important than ever.

With the increasing reliance on the internet, your website is often the first point of contact between your business and potential customers.

Your digital storefront, 24/7 sales representative, and brand identity are all rolled into one. Therefore, the platform you build and host your website can significantly impact your online success.

Let's introduce the contenders in this showdown: Webflow and Wix.

Ease of Use

Wix: User-Friendly Drag-and-Drop

Wix has been widely praised for its user-friendly approach centered around its drag-and-drop interface. This interface is particularly beneficial for individuals who may not be familiar with the complexities of web design. With this intuitive interface, you can easily pick up different website elements and place them wherever you wish on your site, similar to how you would arrange digital puzzle pieces.

Wix stands out regarding user-friendliness with its Artificial Design Intelligence (ADI) feature. It's like having a personal web designer at your fingertips. ADI can create a website to your liking based on your answers to questions about your site's purpose, style, and features. This makes Wix popular for beginners who want to set up websites quickly and easily.

Webflow: The Best of Both Worlds

Webflow, on the other hand, offers a slightly different approach to ease of use. It provides an intuitive visual interface that strikes a delicate balance between catering to beginners and offering depth for professionals.

While Webflow may have a learning curve compared to Wix, the trade-off is immense. It's a platform that empowers users to dive deeper into the customization of their website without requiring them to write a single line of code. This is where Webflow truly shines.

Webflow vs. Wix Banner

Customization and Flexibility

Wix: Balancing Simplicity with Constraints

Wix's appeal largely hinges on its simplicity and accessibility. It proudly boasts a wide array of templates, making it a go-to choice for those seeking a straightforward website creation process. However, this simplicity comes with certain trade-offs when it comes to intricate customizations and design choices.

In many respects, Wix is template-based, which can sometimes limit creative freedom. While these templates provide a helpful starting point, they may not accommodate the unique vision that some businesses or individuals have for their websites.

This template-centric approach can lead to websites that share similarities with others, lacking the distinctiveness that can set a brand or online presence apart. Therefore, while Wix excels in ease of use, it may not be ideal for those who require in-depth customization and crave the freedom to mold their website into something unique.

Webflow: Empowering Creativity Without Code

Regarding customization and flexibility, Webflow stands as a true game-changer. It's a platform that caters to the dreams of designers and developers who yearn to create unique websites without delving into the intricacies of coding. What sets Webflow apart is its robust Content Management System (CMS), a standout feature that expands customization possibilities.

With Webflow's CMS, users can dynamically manage and update their website's content, something that's often lacking in other website builders. You can create dynamic, data-driven websites that seamlessly adapt to changing content needs.

What's more, advanced users will find Webflow to be a treasure trove of possibilities. You can export clean, production-ready HTML, CSS, and JS, offering complete control over the code. This functionality caters to the needs of those who demand precision and wish to push the boundaries of web design.

In essence, Webflow provides a platform that empowers users to craft websites that are visually stunning and functionally dynamic, offering a level of customization and flexibility unparalleled in the world of website builders.

Webflow vs. Wix Banner

SEO & Performance

Wix: A Good Start with Room for Improvement

Wix understands the importance of search engine optimization (SEO) and includes built-in SEO tools, a solid starting point for website owners. These tools can help you optimize your website's meta tags, titles, and descriptions. However, they do come with limitations regarding fine-tuning and customization. This can be a drawback for businesses that require highly tailored SEO strategies to compete effectively in their niche.

Furthermore, Wix's performance can sometimes suffer when heavy templates are used. These templates, while visually appealing, can lead to slower loading times. This could affect user experience and, in the long run, impact your search engine rankings, as page speed is a critical factor in SEO ranking algorithms. Therefore, while Wix offers some SEO tools, it may not be the best choice for those who demand granular control over their website's SEO and prioritize top-tier performance.

Webflow: SEO Excellence and Peak Performance

Webflow takes SEO and performance to a whole new level. It offers a comprehensive suite of SEO tools that allow users to dive into granular customization, ensuring their websites are perfectly optimized for search engines. This means you have full control over your site's SEO, from meta tags and headers to URL structures and structured data.

Furthermore, Webflow's responsive design capabilities guarantee optimal performance on all devices, from desktops to smartphones. A website that adapts seamlessly to different screen sizes is user-friendly and SEO-friendly. Add to that Webflow's fast hosting infrastructure, and you have a formula for SEO success and lightning-fast loading times. Regarding SEO and performance, Webflow sets a high standard, making it the preferred choice for those who prioritize both search engine visibility and an exceptional user experience.

Webflow vs. Wix Banner

E-commerce Capabilities

Wix: Streamlined E-commerce with Wix Stores

Wix simplifies the world of e-commerce with its offering, aptly named Wix Stores. This solution provides a solid foundation for businesses looking to establish a straightforward online store. It's particularly well-suited for small businesses or individuals seeking to set up a simple e-commerce platform.

With Wix Stores, you can manage your products, handle transactions, and organize your inventory efficiently. However, it's important to note that while it covers the basics, it may not be the best choice for businesses with complex or elaborate e-commerce requirements.

Webflow: Crafting Unique E-commerce Experiences

Webflow stands as a beacon of e-commerce versatility. It elevates your e-commerce capabilities by providing extensive customization options that empower you to design tailor-made shopping experiences for your target audience. Whether selling a select handful of products or overseeing a comprehensive online store with a vast array of offerings, Webflow has you covered.

Webflow stands out by providing complete creative control over your e-commerce platform. You can design your website to match your brand identity, creating a unique and immersive shopping experience for your customers.

This level of customization extends to your product listings, payment processing, and even the overall design of your online store. With Webflow, you can shape your e-commerce site in any way you want, allowing you to create engaging and distinct shopping experiences for your users.

Webflow vs. Wix Banner

Pricing Comparison

Wix: Varied Choices for Different Goals

Wix provides users with two primary categories of plans: Website Plans and Business & e-commerce Plans, each catering to specific use cases.

Website Plans, starting as low as $4.50 per month, are well-suited for personal portfolio sites and blogs. However, to access the full spectrum of features, such as advanced functionalities and enhanced support, you might consider the VIP plan, priced at $24.50 monthly.

Wix's Business & eCommerce Plans come into play for those venturing into online commerce, with the basic option commencing at $17 monthly. The pricing scale ascends as you explore more advanced options, culminating in the Business VIP plan at $35 monthly. Wix's pricing structure reflects its commitment to serving diverse needs, allowing users to tailor their expenses to their specific requirements.

Webflow: Transparent and Versatile Pricing

Webflow boasts a transparent pricing structure that offers a high degree of flexibility. Whether you need hosting, design tools, or content management system (CMS) capabilities, Webflow lets you choose and pay only for what you require, potentially resulting in long-term cost savings.

Webflow's site plans start at $14 monthly for hosting and website creation for the basic package. The business package, a part of the site plan category, is priced at $39 monthly. Webflow also caters to enterprise-level users but prefers to engage in personalized discussions to determine the best pricing fit.

If you're looking to run an e-commerce operation, Webflow offers monthly fees ranging from $39 to $212, depending on your requirements. Additionally, account plans are available for designers or developers interested in utilizing Webflow.

Migrating to Webflow with Zanger Digital

Businesses contemplating migrating their websites from one platform to another often face fears and challenges. This is where experts like Zanger Digital come into play. If you're considering switching to Webflow, partnering with Zanger Digital can be a game-changer.

Zanger Digital specializes in seamless and efficient website migrations to Webflow. Here's why you should consider them:

  • Hassle-free Transition: Zanger Digital ensures a smooth migration process with zero downtime, so your business doesn't miss a beat.
  • SEO Preservation: Your website's search engine rankings are preserved during the migration, preventing any potential drop in visibility.
  • Custom Design and Development: Zanger Digital provides custom design and development services, giving your website a fresh and optimized look tailored to your brand.
  • Post-migration Support: They offer post-migration support, ensuring any tweaks or changes needed are promptly addressed.

If you're ready to take your website to the next level with Webflow, contact Zanger Digital for a consultation and make your migration seamless and advantageous.


In the Webflow vs. Wix showdown, Webflow emerges as the clear winner for businesses looking for deep customization, flexibility, and optimal performance. While Wix has its merits, it can't match the level of control and SEO prowess that Webflow offers.

Your website is your digital ambassador, and choosing the right platform is a decision that shouldn't be taken lightly. By selecting Webflow, you're not just building a website but crafting a digital masterpiece that can elevate your online presence.

Remember, the transition to Webflow doesn't have to be daunting. With experts like Zanger Digital by your side, the journey becomes smooth, efficient, and rewarding. So, take the leap, embrace Webflow, and let your website shine digitally.

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